. Its baked into our being. . I perfectly see Michelle FHs point she is correct, absolutely. I call these internalized values the Five Es and they are presented here: 1. Bottom line, I consider my self slightly left of center politically, but having experienced discrimination I am sensitive to it and find it unacceptable in all its forms (yes, including against straight white males). Messed around with Boolean operators for awhile, but Google had zero wisdom. I dont post racist or incentive posts or replies, dont promote violent or Illegal activity, no abusive language or hate speech. The lgbtg is nothing but a cult and BLM is a terrorist group. I could not agree more with what you have written. I think theyre trying to sell ideas I just dont know what ideas theyre trying to sell.. Han Solo, Indiana Jones, Terminator (which feminized Arnie and eliminated John Connor as the savior of the future). Well, I was so upset that I decided to fight fire with fire. In Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks, writer Jim Thompson cites a study that shows just how out of whack peoples perceptions are regarding the size of different populations by income, race, religion, gender identity, and more all due to the agenda-driven programming we are being force-fed on TV. If that were true, why dont we see more Latinos in ads? Edit: Its six months later and the media still isnt done blaming the car: I am so disgusted by the the portrayal of feminized males in the media (and frankly their actual existence in real life) today. How many movies are made now featuring men (and some women) in their 70s as the action hero lead? We are all human beings with different cultural differences which are good for all. Ive known people who lamented on how much time and money they had spent (especially the early morning drives to practice) to support their kid who wanted to play hockey. (Ok, so sue me or yell at me, Im too old to care.). Civil discourse, along with shades of gray, subtly and moderation are in short supply and disappearing fast. My question to you on this general subject is is all of this the result of advertising producers or at the directions of the advertisers? I dont trust American corporations any farther than I can throw them, but I dont trust a lot of advertising copywriters, either (present company definitely excluded, of course!!). I think we need a diversity team to fix these glaring problems, stat. Personally, I dont like being forced to accept anything by people that have an agenda to change society to their follies. Political correctness is whats gotten us here in the first place, Thor. Its poisonous, and we have to stop letting people who would use race as a cudgel like this keep getting away with it. (Thats got to be by far the most unrealistic thing Ive seen all day. How many rainbow-colored logos did you see in June? Regardless of the intent these commercials are making white Americans over 40 feel disenfranchised. The only time I saw a woman with my body type, it was a prescription medicine ad, the actress was Black, and she was power-walking and doing healthy activities to lose weight. Thank you. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), claiming that white people are undercounted, ethnic minority consumers actually prefer to see white people in ads, an article condemning Western brands and advertisers for overlooking the vast and diverse Muslim population, this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population, their purchasing power is growing 70 percent faster than that of non-Latinos. are there no non-black actors applying for a paying gig to be in Gain commercials? How brands approached diversity and inclusion when creating Super Bowl But alot of us are tuning out from media like this. Thank you for my new mantra in this next season: Art to be good, has to reflect truth in nature and if doesnt, then it is propaganda. Brilliant and true. In Pirates of the Caribbean 4, the white Christian male character spends most of the movie tied up or making mistakesand it ends with him fatally wounded and dragged underwater. No, I suggest you do a web search to find what you are looking for. The Adweek article tries to spin this discrepancy by moving the goal posts to talk about the global population (of which Muslims make up about 25 percent), but by the time the reader gets there, the agenda is already clear. We see what you are doing, and no, we arent buying it at all. Perfectly coiffed. Check out this tweet sent by the NHL regarding the Trans Draft Tournament that just took place in Middleton, Wisconsin (about 10 miles from my old home). But I hesitated because I wasnt 100% sure of Robs politics/social outlook. Occasionally there is a tan or brown-skinned person thrown in there. Sadly I work for a large corporation and for self preservation reasons do not feel comfortable divulging my identity, given that todays social justice warriors will label anyone who even remotely disagrees with their world view as an -ist or a -phobe and will make it their lifes ambition to get said person fired. A Diversity Report for the Advertising/Marketing Industry (2020) And lets not forget its also the guns fault. Mostly white men. Its great to have black people in commercials and shows and such but it is certainly not a representation of this country in terms of the amount of black people that are in commercials. Take care of me and keep us, as Leo Terrell (a black man) says, on the democratic plantation. https://en.wikipedia.org/wiki/Boy Great point, Brad. In England now this also the norm, where the percentage of black people is less than America. Fortunately, the topic had been on my list for a while and I swear it was you (or perhaps another Cranky reader) who was brave enough to broach the subject in one of the comments sections. You can search our website for events, press releases, blog posts, and more. Which is just sick, because the attack on white, Christian culture and values is pretty obvious at this point. As this was for all intents and purposes a manufactured generation raised on Disney Cumbaya, Sesame Street, anti-white propaganda, blatant feminism, rap and hip-hop culture, they have turned out precisely as intended. Im of the belief that our brains wont simply rewire from group and gather tendencies, no matter how hard we try. I am a pasty white Irish girl with blonde hair and blue eyes and I rarely see a woman who looks like me in any ad today and thats not because theyre all black, its because theyre all just not white. Take a look at LinkedIn or anywhere else you see digital or print adverts and its predominantly black females. Ultimately the enemy is Satan. What turned me to GOP? And there absolutely is a reason that interracial couples are being propagated as a black man and white woman. Whatever the reason for it, white males are the bungling idiots of the ad world, just as theyve been for years and will continue to be for as long as the culture deems them toxic. Thanks for reading. Two and two is not adding up in their reference (life experience) but without the knowledge of the Elite Master Plan nothing is making sense to normies anymore. Recently there has been a lot of manufactured racist guilt implied by unethical politicians and their media towards any individuals avoiding the dangers associated with people who have low Motivational Values. blacks commit hate crimes at twice the rate Dan, I think I botched my original reply to you, but all I really wanted to say was thanks. I plan on leaving the USA, if my husband and I have kids I dont see a promising future here for White children. Good for you, Brad. I used to vote Democrat.but now, I would never vote for one again. But the problem is, ALL the ad agencies are also doing this.. in concert with ALL the corporate brand executives. I am a middle aged white woman. Tap in to find similarities and grow your market share through those similarities. Last thing the diversity officer in major companies that must approve all advertising is root of the problem. The organizations (both foreign and domestic) behind this arent even attempting to hide their intentions anymore. I also think its ridiculous to write Pregnant People. Isnt a pregnant person a WOMAN whether she is trans or not? The reason they look so out of place is not because POC dont enjoy a good hike. There was an exception made for John Wayne and Errol Flynn but some of it had to do with a desire by Hollywood to promote the war. This blatant punishment of white males should be illegal, as it should be to all races of people. as when car company Acura was forced to apologize in 2012 after putting out a casting call for a Super Bowl ad featuring a Black . Ignore the diversity on tv, its a bunch of nonsense. Im not mad at they, but I have no clue what drives Lowes CEO of marketing to go along with the black female diversity officer and they in a cube that says eliminating Christmas is the right direction. For example, hire a woman to communicate about womens issues. Using a boilerplate type letter will allow you to just change the name of the company versus writing dozens or hundreds of individual letters. Where I come from, the news has been doing that for years. the clothes fairy one is just annoying. I think they must have passed a law, or something. As a retired marketing executive with over 30-years experience at a Fortune 10 company, I cant understand what the ad industry is doing today. To get more information about these cookies and the processing of your personal data, check our Privacy and Cookie Policy. Spot on Elizabeth! He seemed like a great person, but his take on women in business wasnt resounding, to say the least! The slice of life peeks presented in advertising seem unrealistic, ridiculous, and egregious. Same could be said about Trump supporters or super Libs or gays or > insert whatever group. I was thinking about doing the same thing its definitely a lot easier than setting an email to each individual company that portrays blacks and commercials being Superior over white guys are made to look like total buffoons and inferior to blacks. They dont care about anyone else. some stick and become part of the public consciousness. It seems like the kind of thing that should reach a more nominal ratio in time. This is far from reality. (Interestingly, I will add, research suggests that ethnic minority consumers actually prefer to see white people in ads when those ads do not include members of their own ethnic group. These are proven statistics. Is this some sort of mad over-correction from that year when someone noticed that there were no black actors or movies nominated for the Oscars? Tv shows would have you believe all groups of friends are made up of one person each of a different race and a LGBT, its eye rolling ridiculous. Thanks so much for your comment, Brock. Yes embarrassingand since you say this Im guessing you are black. I hope that we can stop going down this road before its too late. Actually, it was breakfast cereal companies who, 100 years ago, propagandized breakfast as the most important meal of the day. No, they must get in our faces at every chance and turn everything into a platform for their message. (Facebook Advertising) 9. Yes, sir. This is an advertising blog, after all. What happened to ALL the white people in ads. But unfortunately, Big Tech doesnt want us to. I hear you. [They] have made us afraid to question the narratives and agendas that we can clearly see them pushing upon us, in an effort to neutralize us until their work is done. And I thought I was the only one who noticed the disappearance of white males! They are owners and CEOs of major corporations and professors at prestigious universities. Thank you for writing this article! Just an example of how insane these people arelast summer when I took my son to the playground, he went down a slide right after a black girl went down before she got to the bottom. More blacks than anything on every commercial. I watched a fascinating interview on the Ruben report about an investor who talks about how, after the 2008 crash, Black Rock and other houses started actually pushing the fake green and inclusion narratives, posing as the investors voice, saying the general public wants this social awareness in companies. A gutter had become an actual cess-pitand white folks had virtually disappeared from advertising. In other words they are literally destroying their markets slowly while thinking they are getting the upper hand and the last word in their agenda thats fueled deep down by fear, anger and pain. We wire-hanger-bodied, pasty, straight-haired girls need to get dressed, too. Firms can address these issues as the economy . Thank you for putting into words what has been bothering me for the last two years. Well, the fair-minded ones do, anyway. Im talking about the new discrimination against whites, men, Christians and women, if we include all of the trans males that are now invading womens rest rooms, womens sports, and every other area traditionally held by biological females. It you really want to see how lopsided the commercials are with blacks watch sporting events and musical events. Fake advertising, Bob? Well that thought lasted about a minute because now that is probably the most common representation you see on tv ads today. Its not just tv ads, this forced culture perspective is everywhere and is very much being driven by the so-called coastal elite i.e. You know that scene in Sleeping Beauty where Maleficent shows the prince what she has in store for him? Its the far left wing radical idiots that want to appease people of color. In todays TV commercials and movies, the burglars are always white! It's never a mixture of an Asian, Indian, Hispanic, Middle eastern men or women in any of these interracial relationships. Yes, you can find the odd article here and there, or an occasional thread on a discussion forum. 5% are other religions. However, that should never mean 90% one race unless that is your target. Im not a writer and cant articulate the story like you did. Thats right we cant. I just happen to have two 36 axe handles right here by my desk. Indeed. In addition, they are the highest paid athletes in the world (basketball and football) and take home 75% of the coveted music awards each year. Forced diversity is not working for me. Many of the other female athletes have been too afraid to speak out for fear of losing their scholarships or getting kicked off the teams. Together, these groups now account for 24.7 percent of the U.S. population, yet they do not appear in anywhere near 24.7 percent of the advertising. Are blacks clamoring to work in advertising? Representation can be considered a buzzword because our indifference to ads in general have made them white noise most of the time. If you look at the Hollywood films he made in the 1960sThe War Lord, Planet of the Apes, The Omega Man etc..he dies at the end or loses. It gets stronger over time. its almost exclusively black man and white or Asian woman. If WOKE commercials have transformed America and raised all races and creeds up to be economically and culturally equal, I am THRILLED. Thank God I tape everything so I can fast forward so I dont have to watch this crap. Im pretty sure we have the George Floyd BLM protesters to thank for this. It used to be, marketers could say they targeted women because women hold the purse strings. What bothers me is that its not just a plethora of blacks, its an over-representation of all minorities. Further, there has been an increase in the ethnic diversity of the marketing teams of ANA member companies the most significant growth of ethnic diversity in the five-year history of this report! Sadly, its just one more example of advertising professionals being crap at their jobs, as half-hearted efforts like this fail miserably to engage or connect people or pass the smell test with anyone. So Progressives get more and more LEFT because after activists achieve their original goals, they MUST make NEW GOALS, and NEVER BE SATISFIED because THEY NOW COUNT ON THEIR ACTIVISTS JOBS for their livelihoods. Beautifully written! Interesting, on his website there are no blacks working at his firm. Im thankful my husband is sometimes rough and insensitive at times about whats going on in the world. Use the right people for the message you convey. Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks, he founded Jeremys Razors as an alternative to Harrys, https://fox59.com/business/press-releases/ein-presswire/606081233/extreme-reach-study-finds-increase-in-percent-of-white-people-seen-and-male-voices-heard-in-video-ad-creative-in-2022/, a brand like Chewy that works so hard to deliver positive experiences. I am a white female and I feel for the white male who is so obviously portrayed as a home-staying effeminate and clueless male. Actually, Jordy, I dont think Robert is being sarcastic. Thank you! I had that same thought- and Im a white woman! The irony is that at the same time the majority of commercials has switched to 90% black actors, depicting black families living in multi-million dollar mansions, spouses buying each other luxury sports cars for Christmas, climbing Mount Everest, and flying all over the world on European vacations, Hollywood, politicians and the media still continues to debate the issue of how black Americans cant seem to find their way into a DMV without white assistance to get an ID to vote and dont have the money to pay for the ID card, and how its racist to even suggest we have a voter ID card like they have in other countries. unless he is placed beside a Nubian Goddess as his love interest or something. In Europe they didnt have a problem with a blonde male lead who was strong-looking. These trends in media and advertising grieve me deeply for 2 reasons. Create A Focus Group To Help You Develop Content, Want to represent a variety of groups? Men, know that most women do not like this, especially Christian women. If so, great. Expert Panel, Forbes Communications Council. The irony is, as Im trying to do work for regional brands, our demographic is mainly rural ranchers and small business owners. 5. https://www.milleradagency.com/about/miller-crew/erik-radle/. Are advertising people those unassailable paragons of virtue we all know them to be attempting to assuage their guilty consciences for all the systemic racism they see in every nook, cranny, and crevice of America by meeting some kind of quota? As a Communications major in college in the early 70s, Public Relations courses I took stressed the importance of quickly putting a lid on any negative news on your client company, being transparent in what happened, getting it quickly under control, and telling the public how you were correcting the situation. I hear the energy rationing could get rough: https://www.dailymail.co.uk/news/article-11173211/Life-Blackout-Britain-Experts-warn-energy-rationing-winter.html. That seems to be the only recourse we have left. As Jeremy Boreing of The Daily Wire recently acknowledged, there arent a lot of options for disenfranchised consumers who dont want to give their money to woke corporations. I dont want to see 2 guys kissing, 2 girls walking hand and hand or every black living in in the Hamptons. How Commercializing Diversity Promotes Racism - Medium You could also throw in guilt and reparations as other potential motives. I agree that we need to tell the advertisers what we want by not purchasing their items or services. I cant even watch it on weekends anymore because most of the hosts and guests are black. no taxpayer is going to care about my first world problem..lol. I was going to get rid of Netflix but there are no commercials so Im keeping it. I grew up in a Texas County with a 62% black population. Or maybe its revenge for all that egregious mansplaining Ive heard so much about. Let us all push back. There are no white males other than stupid guys! Thats why Im voting for the D. Thats the political mentality of so many of us. In advertising, as in culture, the US still struggles with diversity I have no heirs and actually considered it for a moment but the HYPOCRISY of both BLM and the CRT government consultant who gets paid $20,000 for a LECTURE and $250 thousand annually by government. And Id still love to whack Mark Fuckerburg with a 36 axe handle every time I see his punk-assed smug mug. Its fine to be neutral. First they went after the church, then it was the nuclear family and now it is men in general- all to be replaced by the State according to the edicts of the long march through our institutions begun by the Frankfurt School. Youre not alone. Etc, etc Today, I dont understand what they are doing from a marketing perspective. Ever notice that on the so-called mainstream TV you never see any ads with a father and son anymore. How can a company make any money by only advertising to %15 of the population. But there are MANY surveys saying the advertising industry, including behind the scenes people, is mostly white. I think everyone is a little sick of that. Who is committing the crime currently?.. A breath of fresh air. Thank you! Dr E Michael Jones has written extensively about this group of people in his book The Jewish revolutionary spirit. Kris, I cant say you made a bad decision pulling the plug all those years ago. They are trying to do this to push off the negative view of investment houses after the crash. Those forces are not invisible, just flying under the general radar. Orthere are a lot more blacks in America than I thought. However, our economy is run on the almighty dollar so I put my wallet behind the advertisers and products that cater and interest me. Wokeness is not fixing our world or ridding it of inequality; its lighting the fuse on a whole set of new problems, some of which look uncomfortably like our old ones. This is brand suicide. Below are industry tips on just a few of the steps that brands can take to make a positive . Youre not alone in that theory, Anonymous. I mute the commercials and think to myself this is all but nothing but clown commercials, fake and actually racist against whites. Why wouldnt you show more people that look like the ones consuming your products? I hear you, Steve. They have many corporations with their HR divisions and advertising departments all drinking the Kool-Aid. It is focused on small, low-budget, often local and owner-made videos.promoting small businesses. It blew my mind, yes we are being force-fed fake commercials, listen to this agency CEO, unbelievable. Its important for the masses to hear from other fair-minded people who arent afraid to call out what we all can plainly see. and the buffoon, always a white guy, UNLESS the actors are ALL of color, then a buffoon would be allowed. We are living the nightmare of Atlas Shrugged whodathunkit? The immigrants will be so happy to be free and have a chance at Western lives that they will vote for the liberals who bussed/planed/sailed them in. Patrick Ward, High Speed Experts. What she/he is doing to womens college swimming is a travesty!! Period. You cant change chromosomes. The AT&T Fiber spot with the mom turning into a pixelated monster via video call ironically from one of the oldest corporations still operating into the 21st century, is one of very few commercials Ive seen recently that strikes gold. I change the tv when a commercial comes on. Sooooo, does this mean we can put systemic racism in America to bed now? Individuals with negative motivational values are in fact dangerous regardless of their skin color! The current state of race relations goes back to the 60s with LBJs civil rights Bill. Thank you for pointing out yet another double standard.
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